What does
a company do when its image is getting old, when people are too familiar with
its appearance and style? How does it
revitalize without spending the money it’s been losing due to its fading
façade? Re-brand, of course! They leave the core elements alone, but
lacquer on a fresh veneer in the hopes of re-generating interest. McDonalds has had several different mottos,
advertizing campaigns, and put Ronald in differing situations in an attempt to
keep things fresh. But forever backing
profits are Big Mac, fries, and a shake.
This reminds me of Saladin Ahmed’s The
Throne of the Crescent Moon (2012).
Arabian magic, desert cities, and a wholly Middle Eastern feel flashing
brightly across the eye, at its core nevertheless resides the tried-and-true
framework of traditional sword and sorcery.
Doctor
Adoulla is a man sixty years old, overweight, and a hunter of ghuls. His native city Dhamsawaat, for all its
elegance and squalor, has recently seen a rash of the murderously macabre
phantasms. His young dervish assistant
Raseed an expert swordsman, together the two go into the desert to find the
evil that is creating the ghuls. Running
into Zamia, a young female Bedouin with shape shifting powers, the three form a
loose band after a victory over a particularly ferocious group of ghuls. Complicating the hunting is that a Scarlet
Pimpernel-esque man calling himself the Falcon Prince is appearing at surprise
times in the city, fomenting revolt against the evil khalif and his young
son. Everyone’s story coming to head
(you guessed it, at the throne of the crescent moon), evil flies before the
magic and martial prowess of Adoulla and his team.
A handful
of exciting action scenes, some eye-catching magic, a nicely developed setting,
a little romance, and voila, a novel that is easy and fun to read. Within the context of sword & sorcery,
Ahmed does several things well. He keeps
his story continually balanced between plot and character. The doctor, Rasheed, Zamia, and the others
are all distinct voices with singular purposes and ambitions. The prose, while not lush or grand, does not
walk the camp Robert E. Howard path to cheapen itself, but instead conveys a
colorful story that continually progresses the overall storyline. And lastly, the imagery is vivid and some of
the scenes possess degrees of emotion.
Overall, Ahmed imbues his creation with a storyteller’s touch. Beyond the context of s&s, well…
In the
end, The Throne of the Crescent Moon
is classic sword and sorcery featuring colorful characters, fun magic, and
fantastical creatures in a sharp Middle Eastern setting. Much more Fafhrd and the Gray Mouser than 1,001Arabian Nights, Ahmed endows his deserts and minarets, khalifs and ghuls,
turbans and secret scriptures with an adventure story the genre has never seen
for its surface, but has seen thousands of times for its foundation. Light entertainment, it will certainly appeal
more to the side of genre who don’t mind ‘rebranding’, while those tired with
the formula, no matter how it appears, will be somewhat disappointed. At a minimum Ahmed does the little things
right, which will be enough for most to see things through to the dark conclusion.
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